Gentle Giant Movers
Client: Gentle Giant | Agency: Saturday Brand Communications
Creative Director: Mark Conachan | Art Director: John Howard
Gentle Giant, a Boston based moving company, wanted to make a splash in the Charlotte market, so they reached out to us. We came up with a number of campaigns but the most successful approach was the one that focussed on the movers themselves. These guys are young men and women that really enjoy helping a family or business move and so the idea, “If it matters to you, it matters to Gentle Giant” came about.
Creative Director: Mark Conachan | Art Director: John Howard
Gentle Giant, a Boston based moving company, wanted to make a splash in the Charlotte market, so they reached out to us. We came up with a number of campaigns but the most successful approach was the one that focussed on the movers themselves. These guys are young men and women that really enjoy helping a family or business move and so the idea, “If it matters to you, it matters to Gentle Giant” came about.