Charlotte Homeless
Agency: Saturday Brand Communications | Creative Director: Mark Conachan
Art Director: John Howard | Account Manager: Theckla Sterrett
Saturday had the opportunity to call attention to a cause with a public service message in the Charlotte Observer. Given the recent freezing temperatures, we decided to focus on the issue of homelessness. Our resulting ad featured the image of a young homeless girl huddling in a refrigerator. The average winter temperature in Charlotte during the month of December, 2009 was about 37 degrees; the recommended temperature for the typical fridge.
Art Director: John Howard | Account Manager: Theckla Sterrett
Saturday had the opportunity to call attention to a cause with a public service message in the Charlotte Observer. Given the recent freezing temperatures, we decided to focus on the issue of homelessness. Our resulting ad featured the image of a young homeless girl huddling in a refrigerator. The average winter temperature in Charlotte during the month of December, 2009 was about 37 degrees; the recommended temperature for the typical fridge.